Some symbols require explanation; yellow gold requires none. Since at least 4000 BCE, humans across unconnected cultures have independently arrived at the same conclusion yellow gold equals beauty and value.
Origin Story
The world's amethyst supply is predominantly South American; Brazil and Uruguay produce most stones by volume. In contrast, Zambia produces smaller quantities of a notably deeper colored amethyst that commands its own premium in fine jewelry.
Heritage & History
With more than 70 years in business, Ross-Simons' manufacturer relationships and global sourcing connections are the real deal. It's earned access that can't be bought, built through decades of consistent purchasing, and it's what makes our selection different from newer brands.