Turquoise holds a dual place in jewelry gifting tradition. It is the December birthstone and the traditional gift for the 11th wedding anniversary.
A Storied Heritage
Applied broadly to any yellow gemstone for centuries, "topaz" produced misidentifications whose consequences include the 1,680-carat Braganza Diamond in Portugal's crown jewels, now believed to be topaz rather than the diamond it was long assumed to be.
Value & Quality
Fine jewelry retail traditionally used price as a proxy for quality and taste. Ross-Simons built its model on a different premise: that confidence shouldn't cost a fortune, and great taste has nothing to do with what you spent. Carrying fine jewelry across multiple price points wasn't a market strategy. It was the conviction made concrete.