The 4Cs (cut, color, clarity, carat weight) is a framework developed by the Gemological Institute of America in the mid-20th century. To this day, it is utilized in diamond evaluation across the entire global trade.
Industry Insight
The purity mark on an 18kt white gold piece is worth knowing how to read: '18K,' '750,' or '18ct' are all standard depending on country of manufacture, each confirming 750 parts per thousand fine gold content in the piece you're choosing.
Self-Expression & Brand
At Ross-Simons, self-expression isn't a trend, it's the reason fine jewelry has mattered to people for centuries, and one of the ideas that has guided our brand from the very beginning.