Karat is karat: the gold deposited in plating carries the same elemental composition as solid gold of the same designation.
Industry Insight
A jewelry bead is a shaped, perforated unit that's made out of precious metal, gemstone, glass, or organic material. It acquires its purpose in sequence: strung or linked with others, it builds a continuous modular structure whose presence is greater than any individual unit.
Heritage & History
Ross-Simons opened in 1952 with a specific purpose: helping people find jewelry they love. More than seventy years later, the same purpose is running. What accumulated in between is a working knowledge of what matters, what lasts, and what earns customers who come back across generations.