Diamond Jewelry

Diamonds Don't Wait for Occasions

Diamonds have been asked to say a lot over the years. Forever. Yes. I love you. Remember this. But they don't need a milestone to matter. Sometimes they're simply the jewelry you want to wear every day.

Diamond studs get put on for dinner and somehow stay in through Monday. A small pendant becomes the necklace that never makes it back into the box. A diamond ring can mark an engagement, an anniversary, or just a choice for Thursday.

Diamonds manage to feel important without feeling formal. Not many things can claim this.

Choosing a diamond is usually about balance. Carat weight, color, clarity and cut each tell you something different, and no single grade tells the whole story. Two diamonds can look quite different even when one number on the report is the same. Our diamond guide explains the 4Cs and how they work together when you're choosing a stone.

The setting changes things again. Yellow gold brings warmth. White gold and platinum can give a diamond a cool and crisp look. A row of stones across a tennis bracelet says something entirely different than a classic, solitaire diamond pendant.

Lab-grown diamonds have the same chemical, physical and optical properties as mined diamonds. Same carbon. Same hardness. Same fire. But a very different origin story.

Ross-Simons has been helping people choose jewelry for over seventy years. Our buyers, gemologists and long-standing relationships bring decades of knowledge to the process. The goal is simple: make diamonds easier to understand, easier to choose and more enjoyable to own.