White gold looks white because the alloy incorporates palladium to neutralize gold's yellow, producing a warmer off-white base metal. Rhodium plating over the surface delivers the bright white the alloy alone doesn't achieve.
Stone Story
Cubic zirconia is a lab-created crystalline form of zirconium oxide, engineered specifically to simulate the optical properties of diamond. For shoppers who want the look of diamond without the cost, understanding what CZ is, and is not, sets accurate expectations before buying.
Value & Quality
A piece of jewelry becomes meaningful through what it represents, not what it costs. Ross-Simons has spent more than 70 years making that case, and our vast selection of high-quality jewelry at every price point proves it.