Lab-grown diamonds are diamonds created in a controlled lab setting to be physically, optically and chemically the same as mined diamonds. Same structure, same composition, same sparkle!

Like mined diamonds, lab-grown diamonds are made of carbon atoms in a specific arrangement that produces a very hard and brilliant gem. 

There are two processes – both start with a super-thin lab-grown diamond plate, then different measures are applied that mimic the natural conditions that form mined diamonds. The result? Diamonds on demand!  

It’s all about the sparkle. Lab-grown diamonds give you that high-faceted glow you know and love for a lower price since they can be made without relying on Mother Nature. 

The Pure Collection was born of a heritage jewelry brand with over 70 years of experience, and our extensive assortment features on-trend designs made to wear every day. With expert buyers who understand the quality and value of lab-grown diamonds, Ross-Simons is your destination for the simple and sophisticated lab-grown diamond styles you crave.

Short answer? Science! 

Thanks to incredible technology, lab-grown diamonds can be produced in large quantities, making them more accessible and offering the same brilliance and durability as mined diamonds at a fraction of the cost. 

Will your friends and family be able to tell? Nope! 

Since lab-grown diamonds have the same properties as mined diamonds, it’s virtually impossible for the average untrained eye to tell them apart. (Diamond experts and gem labs, of course, have the expertise and special equipment to differentiate.)