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Ross-Simons Jewelers Introduces 2012 Spring/Summer LookBook

Finding the right jewelry is never an easy feat. Today's busy lifestyles require pieces that work for every conceivable occasion. With that in mind, Ross-Simons has created its new Spring/Summer 2012 LookBook to help consumers accessorize for real life, whether it's work or play, day or night.

"We are so excited to present our gorgeous new spring and summer collections," explains Darrell Ross, President/CEO of Ross-Simons. "Our philosophy is actually quite simple: jewelry should be tailored to real life activities. The key is to have fun and experiment with different pieces. In fact, that's the secret behind true style."

It's All in the Detail

Here, from Ross-Simons, are accessorizing options that provide the perfect finishing touches to real life scenarios:

After Hours: The elegant cocktail party is back in style, and with it, jewelry that is bold and beautiful. A good rule-of-thumb is to pick one (or two at the most) focal points. Emphasize a neckline by piling on strands of colorful beads when wearing a strapless dress. Clearly, black-tie weddings are the time to sparkle and shine. Indulge in anything blue: blue diamonds, blue topaz, aquamarines and sapphires. A trick of the trade: mix cubic zirconia with fine diamonds. It's an easy way to get that "wow" factor without spending a fortune. What to wear to dinner at a trendy new restaurant? Pearls, pearls and more pearls. Layering strands in different lengths is the essence of sophistication. Or try a free-form cultured baroque pearl ring; bigger really is better.

9-to-5: This is real life in every sense. The job interview presents one of the most difficult wardrobe and accessory challenges. Less is usually best, but don't sacrifice style. Do consider layering a few delicate necklaces; stacking a few slim bangles or wearing textured vermeil hoop earrings. How to accessorize for a big presentation where confidence is a must? Take advantage of the situation by wearing a unique pair of gemstone teardrop earrings. Surround an oversized watch with beautiful bracelets, but avoid clinking sounds by choosing wider, more substantial pieces. If you're traveling to an out-of-town conference, the goal is to look professional yet stylish. A wide gold interlocking-link bracelet is the perfect day-to-night option. Add an interesting statement piece like a smoky quartz and green agate multi-strand necklace. It's a great conversation starter.

Weekend: Casual dressing comes with its own set of rules. Have fun, relax and go with the flow. For an outing to the local farmer's market, color is key. Indulge in a trendy turquoise bracelet or labradorite ring. Silver bracelets run the gamut from twisted bangles to woven cuffs. And there's nothing quite like a weekend of antiquing - that special "find" could be just around the corner. Dress the part with textured mix metal silver/gold hoop earrings. Pair a funky multi-strand leather and sterling silver bracelet with an Italian leather bracelet for chic and sleek. A Sunday brunch is the time for effortless style: stack bead bracelets, layer colorful turquoise necklaces and add an oversized smoky quartz ring.

Getaway: Travel with a few key pieces that will instantly update any outfit. Ultra-large gold or silver hoop earrings are perfect for a big city getaway - timeless classics that work with just about everything. An island cruise calls for brightly colored turquoise, pink topaz and amethyst gemstones. Wear a huge teardrop necklace on a thin chain; throw on a beaded cuff bracelet or two. Look chic on a European vacation with versatile black drop earrings; they can look elegant or casual, depending upon one's outfit. Stackable textured bangles are also a smart choice. Group together or wear alone. Either way, the effect is truly striking.

Real Life, Real Style

It's easier than ever to look stylish with fashion-forward jewelry designed for real life. Shoppers can view Ross-Simons new spring and summer collections at http://www.ross-simons.com/lookbook. Browse the vast assortment of spectacular diamonds, colorful gemstones, beautiful gold and silver designs, name brand and luxury watches, one-of-a-kind estate jewels and more at http://www.ross-simons.com. For sweepstakes, promotions and style tips, Ross-Simons invites consumers to visit their Facebook page at http://www.facebook.com/Ross.Simons.Jewelry.

About Ross-Simons

As America's favorite jeweler for 60 years, Ross-Simons has provided exceptional service and delivered fabulous jewelry to over 4 million satisfied customers. With designer jewelry collections straight from the runway, Ross-Simons has dazzled generations of families with its amazing selection and great prices.

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