Founded in 1832 in Saint-Imier, Switzerland, Longines is a top-performing name in luxury watches. In the 185 years since, Longines has remained strongly dedicated to creating sophisticated timepieces that reflect tradition, elegance and high-performance.
Longines: At A Glance
With a winged hourglass logo that has never been modified, Longines watch-making company is the oldest valid trademark still in use in its original form from the World Intellectual Property Organization.
In 1983, Longines became part of the Swatch Group.
In 1832, Auguste Agassiz entered the world of watchmaking after joining a trading office in Saint-Imier, Switzerland. A short time later, his company took the name Agassiz & Co. During this period, it was common for watchmakers to work at home, and later provide their final product to the trading offices. Agassiz worked hard to build a network of commercial contacts, which resulted in an expansion of international business in 1852. As business grew, so did the Agassiz's team. Also in 1852, his nephew, Ernest Francillion, joined the growing company. It was Francillion's thought to bring all stages of watchmaking together under one roof. Acting on his idea, in 1866, he purchased two pieces of adjoining land near the Saint-Imier valley locally known as Les Longines. Francillion embraced the name, and the first Longines factory was built in 1867.
Since then, the brand has risen to fame as one of the world's leading watch manufacturers. With strong ties to equestrian sports, artistic and rhythmic gymnastics, Alpine skiing and tennis, Longines continues to be a major participant in several modern sporting events.
Ross-Simons: Authorized Longines Watch Retailer
Ross-Simons is an authorized retailer for Longines watches. Every Longines purchase comes with Ross-Simons' 100% satisfaction guarantee. Browse Ross-Simons' Longines selection online or speak with our Longines watch specialists, please call 800-249-2824, from 10am to 6pm Monday through Friday or 12:30 to 5pm on weekends.