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Buying Guides

How to Safely Buy Jewelry Online

When it comes time to treat yourself to something special, the feeling of logging onto your favorite website and picking out a fabulous piece of jewelry should be an easy, safe and exciting experience from beginning to end. But where do you begin if you've never shopped for jewelry online before? How do you choose the best place to trust with your business?


Online Shopping Tips

Where Should You Buy Jewelry Online?

The following simple tips will help you discover the best places to buy jewelry online according to standards that every online retailer should strive to meet and exceed.


Focus on Your Keywords

It is no secret that life became infinitely easier with the invention of the Internet. Simply type a few words into the revolutionary search engine known as Google, and watch an endless list of results populate in milliseconds.

You can yield a lot of information from Google with just a few words. Because of this, it is important to tailor your search to include the most important and relevant terms. Start with 'jewelry' – fine, costume or otherwise. Then add words like: safe, affordable, fast delivery, free shipping, free repairs, satisfaction guaranteed, customer service, money-back guarantee, highly rated, best reviews, etc. Using these words in your Google search will ensure that the websites that populate will include at least one or more of these important customer benefits.


Magazines (Still) Rule the Fashion World

One of the most invaluable resources for discovering where to buy jewelry online is through the good old-fashioned magazine. Whether you choose to flip through the pages of a hard copy, or swipe through a digital edition, most magazines will include several jewelry ads and countless mentions of jewelry brands in their articles. Depending on where you live, consider browsing a regional or specialty publication like Southern Living, New York Times Magazine, Coastal Living, Smithsonian or Boston Globe Magazine. Striving to keep up with the ever-changing trends, these magazines may focus on newer, of-the-moment jewelry brands, but you will still find mention of the timeless jewelry brands you've come to know and trust. All the more reason to use magazines for your research – you will be promised a versatile mix of options to help you find the perfect online jewelry experience for your style and budget.


Benefits of the Blog

For an even more personal and informative search, include words like fashion or jewelry blog, and you'll be presented with a bevy of online blogs from industry-obsessed fans so devoted, they make it part of their career to scour the real world and the digital world to uncover the absolute best in fashion and jewelry.

Most successful bloggers make it their mission to earn your trust through approachable, easy-to-read posts and plenty of attractive photographs. Their writing is generally conversational and fun to read, and they strive to get right to the point about what you want to know. They post honest reviews of products along with links to help you find the exact pieces for purchase. Bloggers are a bit like free personal stylists; you just have to find the right blogger for you. A quick Google search for fashion or jewelry blogs will yield thousands of results! From there, peruse at your leisure until you find the personality that makes you want to read more.


Always Use Your Best Judgment

Along with the endless source of useful information the Internet provides also comes an equal amount of the unreliable kind. To counter this reality, be sure to always use your best judgment when learning about a new place to give your online business. Make it a point to look for the same qualities you would seek out when making a purchase at a physical store. Look for things like a solid company history to learn more about how their brand came to be successful. Be sure to identify the return, refund and shipping policies, as well as the customer service options that the online company may offer. Explore their social media platforms like Facebook, Instagram, LinkedIn and even Pinterest, and specifically look for customer reviews and comments on their shopping experiences and purchases. For even more on to determine if a jewelry website is reliable, visit our article by clicking here.


Why You Should Buy At Ross-Simons

At Ross-Simons your satisfaction is our number one priority. That's why we offer an unconditional 100% Satisfaction Guarantee on our exceptional selection of jewelry, collectibles and fine home accessories. We are committed to providing an extraordinary shopping experience. Our jewelry collection is hand-selected from artisans around the globe with one simple mission: to find fabulous selections and bring you life's luxuries at great prices.

As America's favorite jeweler for 65 years, Ross-Simons has provided our exceptional service and delivered amazing jewelry to over 4 million satisfied customers. The hallmarks of our legendary reputation include:

  • Our 30-Day 100% Satisfaction Guarantee on every item, every order, every day.
  • The most extraordinary jewelry collection, with tens of thousands of selections from legendary designers, fabulous vintage jewelry, famous watchmakers, and couture designs right off the runways.
  • Our 3-step Bridal Boutique to build your own engagement ring – with over 20,000 certified diamonds and hundreds of mountings in classic styles and today's favorite engagement rings.
  • We offer our bridal program with this simple pledge: we offer only Certified Diamonds at the Absolute Best Prices.
  • Our lifetime trade-in and trade-up offer on any engagement ring and select diamond jewelry.
  • A Ross-Simons credit card with benefits for qualified buyers.
  • Special offers and attractive savings, with our smart-pay items, RSVP specials, and exclusive savings galore with our subscriber email program.
  • Gift Certificates for all your special occasions.
  • 100% secure shopping and the privacy measures that you would expect from a world-class jeweler.
  • Ross-Simons' jewelry specialists are available 24/7 to guide you through the ultimate jewelry experience. Just give us a call 800-835-0919!